Challenging the status quo

We start with the why. Why do good ideas fail? Why do some companies struggle to scale? Why can’t corporate innovation be done differently?

How we find the best answers: think and act like a startup. Never stop looking for a better path forward. And keep asking the tough questions.

As the innovation group within Samsung, we build, grow, and scale great ideas, wherever organizations or entrepreneurs are in their life cycle. In our ever-changing and increasingly decentralized world, we believe that our unique approach will empower consumers, strengthen enterprises, and radically transform Samsung itself.

Opportunity in change

New technologies, new business models and new consumer habits create change, and with change come opportunities for entrants to become leaders. We invest in, build, partner with and acquire startups to create opportunities and ensure that Samsung is a part of these new value streams.

We all know software is eating the world; now machine learning is eating software. This reality is not only changing the ways computers are impacting human lives but also how the systems are built. This fundamental shift affects how our digital and physical worlds connect, how machines help us accomplish tasks and how we interact with the machines.

The growth of sensors and computing at the connected edge are creating a path towards a further decentralized computing network. The cloud as we know it will no longer sustain the velocity, variety, and volume of data originating at the edge. Architectures and workflows will be stressed to the point where a new model is required.


David Eun
President; Chief Innovation Officer, Samsung Electronics
Brendon Kim
VP, MD, Global Head of NEXT Ventures and NEXT Offices
Emily Becher
SVP, Global
Jacopo Lenzi
SVP, Finance and Corporate Development
Travis Bogard
SVP, Head of Product