Challenging the status quo
We start with the why. Why do good ideas fail? Why do some companies struggle to scale? Why can’t corporate innovation be done differently?
How we find the best answers: think and act like a startup. Never stop looking for a better path forward. And keep asking the tough questions.
As the innovation group within Samsung, we build, grow, and scale great ideas, wherever organizations or entrepreneurs are in their life cycle. In our ever-changing and increasingly decentralized world, we believe that our unique approach will empower consumers, strengthen enterprises, and radically transform Samsung itself.
Our four core groups
Our growing team of designers, product managers, and engineers builds products with the power to transform the future of software.
With a focus on frontier tech, we invest in startups that have a high potential to scale and deliver outsized financial returns.
We acquire game-changing companies that can leverage Samsung’s global reach and resources to bring their innovations to consumers worldwide.