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Augmented Reality

The march toward ubiquitous AR

While some believe AR has entered the "trough of disillusionment," three AR industry leaders speaking at a gathering of developers argued that it still shows immense potential to eventually reshape our everyday lives. Read More

Why we invested in Spatial

I’m excited to share the launch of Spatial, a NY-based company building technology to enable collective computing through augmented reality applications. At Samsung NEXT,… Read More

Hacking the future at MIT

Here at Samsung NEXT, we’re ultra excited about the future of augmented reality (AR). That’s one reason why we sponsored the Reality Virtually Hackathon at… Read More