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How to build a product-driven company

Hiring the right manager is critical for building a successful, product-driven company. And hiring the wrong person can be costly, even fatal, to the company's aspirations. Bo outlined five criteria — a kind of hiring checklist — that companies can use to find a product manager that will help them achieve their product goals. Read More

How Rent the Runway disrupted itself

Six years into Rent the Runway's highly successful startup run, the company made a drastic decision — to disrupt itself. From an initially successful event-based fashion rental service — dressing women for weddings, dinners, and the like — the company switched course to offer a robust subscription fashion service for everyday living. Read More

Integrating online and offline worlds

The booming experience economy is creating new opportunities for startups. Spending on experiences has grown four times faster than spending on goods, consumers are more loyal to companies that provide great experiences—and they spend 16 percent more for products and services as a result. Read More

How to validate your distribution strategy

Once upon a time, businesses primarily interacted with their customers one transaction at a time. A customer might walk into a store, buy something, and move on with their lives without the business knowing who they are or how to build a stronger relationship with them. But today, customers expect a personalized experience, while sellers hope to create indelible bonds with buyers. Read More

How to build a badass business model

An appropriate business model can make the difference between a successful startup and yet another failed business. Regardless of your product or service, you'll face many of the same challenges as other entrepreneurs, including developing an overarching model of how to operate your business. Read More

Finding your path to market

For most startup founders, the road to success is far from a straight line and rarely well-paved. Finding a profitable path to market often includes many twists and turns, and founders are constantly faced with tough choices about revenue streams, product offerings, and overall business infrastructure. Read More

Building your product as cultural reflection

The online market place is a frenzied environment. Social products — and most products generally — rarely reflect our shared culture, and instead serve to fracture it. But online groups can reflect cultural trends and help to coalesce non-cohesive ideologies. Read More