Why we invested in Mawari, a DePIN network pioneering the next-generation of spatial computing
Despite skepticism around AR/VR adoption, gaming and other immersive sectors are rapidly accelerating. Gorilla Tag, with 1 million DAUs, demonstrates how immersive experiences captivate younger audiences. Similarly, Japanese VTubers, who use motion capture to bring animated avatars to life in real-time, have created an industry around digital personas. In 2023, the VTuber market size in Japan was ¥70 billion, and when compounded globally, that reaches approximately $3.5 billion USD. This growth further highlights the expanding potential of immersive technology across entertainment and virtual experiences.
We believe Mawari is a “sleeping lion” in this space. Their decentralized 3D content delivery platform leverages split rendering technology and decentralized physical infrastructure networks (DePIN) to scalable infrastructure while also addressing key Spatial Computing challenges—scalable infrastructure for real-time applications and cross device compatibility. Mawari’s system, built on edge computing, allows high-quality real-time content streaming, offering the performance and scalability needed for immersive applications.
Additionally, Mawari’s SDK, supporting Unity and Unreal Engine, empowers developers to create seamless AR experiences across platforms, critical as the XR glasses market is projected to reach 100 million units in the next five years. By addressing common hurdles like lag and poor image quality, Mawari is poised to be a key enabler in this space.
Founded in 2017 as an XR innovation partner for clients like KDDI, Japan’s second-largest telecom provider, the company quickly recognized the unique value of its technology and pivoted to become a 3D content streaming platform provider. CEO Luis Oscar Ramirez, co-designer of Mawari’s patent-pending 3D Streaming CODEC and split rendering technology, combines his leadership with valuable connections to artists and influencers in Japan through his work with the Japanese MUTEK Festival and MUSIC Tribe. CTO Aleksandr Borisov, with his background in software, game development, and cloud rendering, is perfectly positioned to drive Mawari’s technical innovations forward.
By addressing key challenges, Mawari is poised to lead the next wave of immersive experiences. As it accumulates valuable data and expertise, Mawari has the potential to bridge the gap to a growing user base eager for seamless virtual interactions.
Michael Shim is an investor at Samsung Next. Carlos Castellanos, another investor at Samsung Next, co-led this deal. Samsung Next’s investment strategy is limited to its own views and does not reflect the vision or strategy of any other Samsung business unit, including, but not limited to, Samsung Electronics.