Why we invested in Wildfire, a white-label rewards platform allowing companies and their end users to monetize online shopping across a vast merchant network
E-commerce conversion rates remain low, with only 2-3% of consumer interest turning into actual purchases. For merchants, this means missed sales opportunities as consumers abandon carts in search of better deals or more convenient payment options. At the same time, consumers are overwhelmed by fragmented rewards and cashback offers across multiple platforms, which complicates their shopping experience and forces them to jump between sites. This friction not only frustrates consumers but also reduces loyalty and monetization opportunities for merchants, financial institutions, and digital platforms like browsers and wallets, leading to a weakened value chain for everyone involved.
We invested in Wildfire because their white-label platform enables partners to seamlessly embed cashback and coupon services into their existing ecosystems, helping merchants increase conversion rates and making it easier for consumers to find deals and complete purchases. Banks and wallets partnering with Wildfire benefit from increased customer retention and stay top-of-mind at checkout. Wildfire’s solution enhances the consumer experience by allowing users to stack rewards and discounts on top of existing credit card offers or merchant promotions, leading to 5-10x higher conversion rates and increased savings through their favorite apps or websites.
We participated in Wildfire’s $16 million Series B round, co-led by Intuit Ventures and Mucker Capital. Wildfire’s platform delivers a smarter, branded online shopping experience by integrating rewards and cashback offers directly into customer journeys. With bank-grade security and compliance, it is a reliable solution even in heavily regulated industries. The customizable platform improves unit economics for partners, boosts customer loyalty, and enhances users’ finances.
We’re excited to back Wildfire because they’re redefining how consumers and businesses connect through rewards and e-commerce. What sets Wildfire apart is its ability to seamlessly operate across both desktop and mobile platforms, offering a truly comprehensive, frictionless solution. This unique approach has already attracted top-tier partners like RBC, Visa, Citi, Acorns, and Microsoft, with Wildfire now supporting over 50,000 online merchant programs globally.
Wildfire was founded in 2017 by Jordan Glazier, who brings deep expertise in scaling digital platforms from his roles as a former executive at eBay and CEO of Eventful. Under his leadership, Wildfire has experienced rapid growth, and we’re confident that his vision and the team’s execution will continue to drive unparalleled customer loyalty and boost revenue for businesses. We believe Wildfire is positioned to transform how companies engage their customers, and we’re thrilled to be part of this journey as they shape the future of online shopping and rewards.
Carlos Castellanos is an investor at Samsung Next. Samsung Next’s investment strategy is limited to its own views and does not reflect the vision or strategy of any other Samsung business unit, including, but not limited to, Samsung Electronics.